Sovopia — Brand & Platform
Brand identity, marketing direction and product UI for Sovopia, the startup I co-founded.
Branding
2026
Utrecht, The NetherlandsDigital Designer & AI SpecialistCo-founder of Sovopia
DigitalDesigner& AI Specialist*
I'm Luc — I design and build digital experiences: websites, ads, animations and branding. AI-powered, fully custom, and built to make brands grow.
01 — Selected Work
Work.
Product Page Revamp
High-converting product page design for an e-commerce brand — built around data, not guesses.
E-commerce
2025
Conversion Landing Page
Landing page design and build with a focus on clarity, speed and conversion.
Web Design
2025
Logo & Visual Identity
Logo design and a compact visual identity system: type, color and usage rules.
Branding
2024
Motion & Social Ads
Short-form motion graphics and ad creatives for social campaigns.
Motion
2025
02 — About
I'm Luc — a digital designer & AI specialist from Utrecht. I design and build digital experiences: websites, advertisements, animations, branding and more.
I work with Adobe Creative Suite (9+ years), Cinema 4D and Blender — and code custom solutions when needed. My background is in e-commerce, but I help brands across various sectors grow.
Based in Utrecht
Roots in e-commerce, working with brands across various sectors.
AI × Craft
An AI-accelerated workflow, backed by 9+ years of real design craft — not a shortcut.
Co-founder of Sovopia
The creative mind behind the brand, marketing and product UI.
03 — Why work with me
AI-poweredcraft-backed.
These days everyone sells websites — generated in minutes by people who've never designed one. I work with AI too, but as a tool in the hands of a designer: every project is still custom-crafted, from the first concept to the final pixel.
The template crowd
- AI-generated in minutes, zero design background
- The same template as everyone else
- No strategy behind the pixels
- What the generator spits out is what you get
How I work.
- AI as a power tool — for speed and exploration, never as a substitute for skill
- 9+ years of design craft with Adobe Creative Suite
- Custom visuals and 3D in Cinema 4D & Blender
- Custom code when off-the-shelf doesn't cut it
AI speed. Designer quality. Fully custom.
04 — Skills & Services
What I do.
01
UX/UI Design
ResearchWireframesPrototypingDesign systems
02
AI & Automation
Generative AIAI workflowsCustom solutions
03
E-commerce
ShopifyProduct pagesCROFunnels
04
Webdesign & Landing Pages
FigmaFramerCustom code
05
Branding & Logo Design
IdentityGuidelinesArt direction
06
SEO & GEO
Search optimizationAI visibilityContent strategy
07
Motion & Video
After EffectsSocial ads3D
Tools I work with
- Figma
- Framer
- Photoshop
- Illustrator
- After Effects
- Adobe XD
- Shopify
- Blender
- Cinema 4D
- Generative AI
- Custom code
05 — Currently building
SovopiaCo-founder & Creative Lead
Sovopia is the startup I co-founded, where I'm the creative mind behind everything you see and feel — from brand identity and marketing to the product's UI design.
Product & UI Design
Designing the interface and experience from the ground up.
Brand & Identity
The visual language: logo, color, type and tone of voice.
Marketing & Creative
Campaigns, content and creative direction for growth.
06 — Contact
Let's build
something
great.
Got a project in mind, or just want to say hi? I'm currently available for new work.
Company with a bigger project in mind? Send a project brief →